Senior Go To Market (GTM) Financial Analyst

About Empowerly
Empowerly is a fast-growing ed-tech company on a mission to empower students to become the most successful version of themselves. Our platform combines expert college counseling with proprietary tools like the Empowerly Score, offering families a 360 view of their childs college readiness across academics, essays, and extracurriculars.
Weve raised $30 million from top-tier investors including Goodwater Capital, Conductive Ventures, FJ Labs, Scrum Ventures, Translink Capital, Azure Capital Partners, and Spero Ventures.
Empowerly is a founder-led company that has grown through SEO-driven performance marketing. Weve now invested heavily in scaling a diversified GTM motion across Sales, Events, B2C, Partnerships, and Business Development and were looking to grow our revenue by 150200%+ in the coming phase. This role will be critical to helping us make that leap.
We operate on a remote-first basis, building a team of individuals who excel in remote environments and are passionate about making high-quality college counseling accessible to all students, regardless of their background or location.
About the Role
We're hiring a Senior GTM Data Analyst to bring structure, insights, and strategic clarity to our go-to-market operations. Reporting directly to the CFO and dotted-line to the Head of Marketing, this is a highly cross-functional role with influence across Sales, Marketing, Business Development, Finance, and Product.
The ideal candidate thrives in fast-moving environments, understands the dynamics of Series AC, VC-backed, founder-led startups, and knows how to use data not just for reporting, but for unlocking growth levers. Data Analysis and Reporting

• Analyze large datasets across CRM (HubSpot, Salesforce), ad platforms (Google Ads, Facebook Ads), website analytics (Google Analytics), and sales tools
• Develop and maintain KPIs to measure acquisition, conversion, retention, LTV, and channel ROI
• Conduct experimentation analysis, including A/B testing and multivariate testing
• Perform customer segmentation and profiling to refine targeting and personalization
• Evaluate and improve marketing attribution models to understand cross-channel effectiveness
• Deliver weekly and monthly reporting to GTM stakeholders, surfacing key insights across B2C, B2B, and B2B2B motions

Data Modeling & Visualization

• Build and maintain scalable data models to support reporting and growth analysis
• Work with data infrastructure such as Amazon Redshift
• Design intuitive dashboards using Tableau , Google Data Studio , or equivalent BI tools
• Transform data into visual stories tailored to stakeholders in Sales, Marketing, and Finance

Marketing Optimization

• Provide actionable insights to optimize campaigns and maximize ROI
• Identify untapped growth channels beyond SEO (e.g., partnerships, events, affiliates, outbound)
• Collaborate with marketing and sales teams to shape and execute GTM strategies
• Stay ahead of marketing trends and technologies to drive innovation
• Support strategic planning and execution tied to revenue growth goals

Cross-Functional Collaboration & Project Management

• Act as a strategic partner to Sales, Marketing, Biz Dev, Product, and Finance
• Manage and prioritize multiple analytics projects simultaneously
• Ensure alignment between data insights and weekly/monthly GTM execution
• Help the team scale from a performance-marketing foundation to a data-informed, diversified revenue engine
• Bring clarity and calm to a fast-paced, founder-led environment where ideas move quickly

Technical Skills Requirement

• 2+ years Python (Pandas, Requests, Matplotlib, NumPy, SciPy, Seaborn)
• 2+ years SQL (Redshift, Postgres, or equivalent)
• 1+ years in Tableau or equivalent data visualization tools
• 2+ years Excel and Google Sheets (vlookups, pivot tables, graphs)

Experience Requirements

• 5+ years of GTM, marketing, or revenue analytics experience
• 5+ years of experience working cross-functionally across Sales, Marketing, Finance, or Product
• Strong understanding of VC-backed growth stages (Series AC) and how to influence in founder-led companies
• Proven ability to deliver business impact through data and influence stakeholder decisions
• Familiarity with tools like HubSpot, Salesforce, Google Analytics, and Facebook Ads
• Bonus: Experience with statistical modeling, AI/LLMs, or launching new GTM channels

Education Requirements

• Bachelors degree required
• Degree in a quantitative field (e.g., Math, Stats, Econ, Computer Science) preferred
• MBA or MS strongly preferred
• If no quantitative degree, completion of a recognized data bootcamp is acceptable

Ideal Hire Profile

• Youre a natural connector, capable of partnering deeply across teams
• You operate with urgency, empathy, and integrity
• You believe in Empowerlys mission to expand access to college counseling
• You thrive in lean, nimble, fast-paced environments
• You want your work to influence revenue, not just report on it
• You know how to challenge assumptions and align fast once a decision is made

What We Offer
- Competitive salary and meaningful equity - Equity - Full benefits (health, vision, dental) - Remote-first flexibility - High visibility with C-level leadership - A mission-driven, values-based team helping families nationwide This is a rare opportunity to shape the growth trajectory of a mission-driven, venture-backed company at an inflection point. As our Senior GTM Data Analyst, you wont just analyze performance, youll influence it. Youll be the connective tissue between data, decision-making, and execution across the go-to-market engine.
If you're energized by the idea of turning insights into action, partnering across teams, and helping us expand access to college counseling for families everywhere, wed love to hear from you.
Please Note Empowerly does not accept unsolicited resumes from third-party recruiters or agencies.
Any resume submitted to any employee or hiring manager without a signed agreement in place will be considered the property of Empowerly, and we will not be obligated to pay any fees related to such submissions.